Vegan Food Market Excellent Long-Term Growth Outlook 2025

 

The global vegan food market is expected to grow with a CAGR of 9.6% over the forecast period to reach USD 24.06 billion by 2025, according to a new report by Million Insights. The rise in a number of vegan populations coupled with growing awareness about the health benefits of vegan food is the key factor driving the market.

 

In the recent past, the consumption of plant-based food has increased significantly, primarily driven by health benefits. Increasing consumption of vegan foods among celebrities has created a mass appeal and consumers are increasingly adopting it. Countries such as the United States, Canada, China, Ireland and U.K have a considerable number of vegan populations that in turn aiding in the growth of the market.

 

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COVID-19 Impact analysis

The vegan food market has been positively affected owing to the outbreak of COVID-19. The pandemic has made people more conscious about their diet pattern. Moreover, increasing awareness about pandemic affecting people with the disease has led to rise in the demand for vegan products for their well-known benefits. This factor has propelled the market growth during the pandemic. In addition, there have been reports of COVID-19 spread through meat, which resulted in an increasing number of people opting for vegan foods. Moreover, vegan foods are comparatively cost-effective than non-vegan foods. Owing to the financial crisis, which led to a reduction in purchasing power, consumers are more inclined towards vegan foods.

 

Meat substitutes accounted for a considerable market share, in 2018. Among different meat substitutes, Seitan is projected to grow with the highest CAGR owing to the presence of high protein content. Other meat substitutes such as tofu and tempeh have comparatively low protein content. Further, the introduction of various new products in developed regions such as Europe and North America over the past few years is also fueling the growth of meat substitutes. A British food brand, Linda McCartney Foods introduced meat-free sausages, in April 2019, it was made from pea protein. Various other companies such as Grill'd, Danone and others also followed a similar suit.

 

Among different distribution channel, offline segment held the largest vegan food market share largely because of rise in sales of vegan foods through supermarkets/hypermarkets, convenience stores and specialty stores. However, growing number of millennials opting for plant-based products coupled with rise in e-commerce platforms is fueling the sales through online channels.

 

Further key findings from the report suggest:

• North America was the largest market in 2018 with a market share of over 30%.

• Asia Pacific is expected to witness the highest CAGR of 12.1% over the forecast period.

• Among different products, dairy alternatives held the largest market in 2018, and this segment is expected to continue its dominance.

• Meat substitutes are expected to grow with a significant growth rate over the forecast years.

• The offline distribution channel held the largest market share in 2018. However, the rise in multi-channel retailing has resulted in sales of products through the online sales channels.

• Key players operating in the market are Tofutti Brands, Inc., VBites Foods Ltd, Danone S.A, Plamil Foods Ltd and Daiya Foods, Inc. among others.

 

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