Global TV analytics Market study includes In-depth Analysis of the market by latest technologies, trends, opportunities, challenges, key players and business strategies considering types, segment, and future analysis. The TV analytics Market Report Provides Growth History, Sales Channel, Manufacturers Profiled in TV analytics Business, Market Share of Product, Application and Regional Scope of TV analytics which makes the research report a helpful resource for marketing people, forecasters, industry executives & consultants, sales, product managers, Strategy Advisor, potential investors to understand the present as well as future market size, situations in terms of growth rate and revenue. This report will help the viewer in Better Decision Making.
The global TV analytics market size is anticipated to value USD 655.4 million until 2025. It is also expected to register a CAGR of 21.2% over the forecasted years, 2019 to 2025. The rising need for deployment of analytical tools in many streaming platforms and OTT platforms is projected to drive the market growth for TV analytics.
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In 2018, the on-premise deployment segment held a dominant share across the global market due to its features like flexible pricing and ease of usage. On the other hand, the cloud-based segment is projected to witness the fastest growth owing to features such as enhanced scalability and flexibility.
The advertising application segment accounted for a dominated share across the global market in 2018 on account of rising effectiveness and influence of TV ads across audiences. The application segment of content management & broadcasting held a substantial market share in 2018 owing to the rising need for managing data generated from the television viewers.
In 2018, North America held the largest share across the global market owing to the trend of investing hugely for the development of original content prevailing among several OTT platforms across this region. While Europe is anticipated to witness substantial growth in the upcoming years due to the shifting trend towards the individual viewership from the conventional mass audience viewership.
The TV analytics market includes key players such as Alphonso Inc., Conviva AB, Amobee Inc., Adobe Systems Inc., and Sorenson Media. They are investing hugely in the development of analytical models for enhancing their market share and strengthening geographical reach.
Table of Contents
Chapter 1 TV analytics Market Overview
1.1 TV analytics Definition
1.2 TV analytics Market Size Status and Outlook (2019-2025)
1.3 Global TV analytics Market Size Comparison by Region (2019-2025)
1.4 Global TV analytics Market Size Comparison by Type (2019-2025)
1.5 Global TV analytics Market Size Comparison by Application (2019-2025)
1.6 Global TV analytics Market Size Comparison by Sales Channel (2019-2025)
1.7 TV analytics Market Dynamics
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Mergers/Acquisitions/ Expansion)
Chapter 2 TV analytics Market Segment Analysis by Player
Chapter 3 TV analytics Market Segment Analysis by Type
And Continue…
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