7th November 2019 – Europe
Meat Snacks Market is predicted to reach USD 4.59 billion by 2025 owing
to the growing awareness concerning healthy lifestyle along with rise in demand
for healthier protein snacks. Meat snacks are made by marinating meat in a
curing solution and drying it. The curing solution contains antimicrobial
effects preventing the growth of harmful bacteria. Meat processed in this way
offers a unique flavor and extends the shelf life of meat snacks.
The strong flavor of meat snacks is
accredited to the concentrating effects of the moisture removal process. Meat
snacks manufacturing process comprises initial meat preparation, preparing of
curing solution, meat processing and curing, and quality checking &
packaging.
The demand for meat snacks in Europe is
predicted to rise speedily since the Europe meat snacks industry is still in
its growing stage. The emergence of Jack Link's jerky product has changed the
landscape of Europe meat snacks market. Also the growing demand for Jerky has
gained traction for major snack manufacturers in this region. The introduction
of various product forms like handmade sausage crisps is projected to impact
the market remarkably in the forecast period.
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The supermarkets and hypermarkets are
the favored distribution sources for manufacturers due to bulk buying. Speedy
growth of e-commerce portals with home delivery services is estimated to
outshine the existing distribution dynamics, thereby restricting the growth of
hypermarkets and supermarkets.
The rise of European meat snack industry
is primarily attributed to the increase in demand for animal protein, rising
meat consumption and inclination towards convenience food. Nevertheless, the
factors restraining the growth of the market are stringent regulatory
compliances, volatile beef prices and change in consumer preferences. The Europe
meat snack market is also facing new trends like increase in merger &
acquisition, emergence of gourmet meat snacks brand, and rise in demand for
beverages with unique flavors.
European meat processing sector is
largely dependent on wide commercial retail chains, which leads an aggressive
price competition forcing meat processors to reduce margins gradually. This
occurs in spite of growing cost of fodder due to increase in raw materials.
Despite everything, Europe is facing an upward trend in consumer spending on
meat and meat products. Since the price hike affected the consumers’ demand,
the meat processors were also forced to reduce margins significantly for
stabilizing price increases in consumers’ part.
European meat snacks industry is
categorized on the basis of product, distribution channel, and region. Based on
product, the market is divided into Jerky, Meat Sticks, Pickled Sausages, Ham
Sausages, Pickled Poultry Meat, and others. On the basis of distribution
channel, the market is divided into convenience stores, supermarkets
&hypermarkets, grocery stores, restaurants, and others.
Regionally, European meat snack market
is segmented as Germany, United Kingdom, France, Italy, Switzerland, Austria,
Spain, Belgium & Luxembourg, Netherlands, Russia, Turkey, and Rest of
Europe. Owing to New Product Development(NPD) and presence of major
manufacturers, Germany is projected to dominate the market in the forecast
period.
The prominent players in Europe meat
snacks industry are Bell Group, Cremonini Group, IZICO, Jack Link's Europe
GmbH, King Elite Snacks, Kepak Group, Danish Crown, Nutreco N.V., Windau, Kerry
Group, MeatSnacks Group, CampoFrio Foods Group, Espuna, Citterio, and
Winterbotham Darby.
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