5th November 2019 – Global Marketing
Automation Software Market is expected to reach USD 7.63 billion by
2025. Marketing automation is termed as a software that exists with the aim of
automating marketing actions. It is a place for dealers to manage several
marketing communications to advance a buyers propensity to purchase and rise
alignment between marketing and sales. Platforms like HubSpot, Eloqua, and
Marketo give dealers the capacity to produce, nurture, score, and qualify
leads, and drive multi touch marketing communications. The Marketing Automation
Software Market is estimated to grow at a significant CAGR over the forecast
period as the scope and its applications are rising enormously across the
globe.
High demand to integrate marketing
efforts, rising demand for digital marketing, growing acceptance of automation
tools in the retail sector are documented as major factors of Marketing
Automation Software Market that are estimated to enhance the growth in the
years to come. Marketing Automation Software industry is segmented based on
deployment model, vertical, end users, application, and region.
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Cloud and on-premise are the deployment
model that could be explored in Marketing Automation Software in the forecast
period. Cloud sector accounted for the substantial market share of Marketing
Automation Software and is estimated to lead the overall market in the coming
years. Retail, academic and education, media and entertainment, advertising and
design, manufacturing and distribution, BFSI, healthcare, and other verticals
could be explored in Marketing Automation Software in the forecast period.
The market may be categorized based on
end users like large enterprises, SMBS, and others that could be explored in
the forecast period. The market may be categorized based on applications like
social media marketing, campaign management, reporting and analytics, e-mail
marketing, lead nurturing and lead scoring, mobile application, inbound
marketing, and others.
Globally, North America accounted for
the substantial market share of Marketing Automation Software and is estimated
to lead the overall market in the coming years. the reason behind the overall
market growth could be high demand for data integration services, growing
number of internet & mobile users, expansion of 4G network, increasing adoption
rate of cloud computing, and rising demand for SaaS cloud services. Also,
presence of key manufacturers like IT firms and increasing awareness regarding
cloud computing are another factors driving overall market in the region.
Instead, Europe and the Asia Pacific are
also estimated to have a positive influence on the future growth. Europe is the
second largest region with significant market share. However, Asia Pacific is
estimated to grow at fastest pace with the highest CAGR in the foremost period.
The aspects that may be ascribed to the growth comprise government initiative
and favoring policy, obtainability of skilled personnel, increasing number of
outsourced projects, and increasing investments. The market is estimated to
grow at fastest pace in the countries like South Korea, China, and India in the
coming years.
The key players of Marketing Automation
Software Market Are Pardot, Adobe Systems Inc., Marketo, Sales Force, HubSpot,
IBM Corporation, Oracle, and Salesforce.com. These players are concentrating on
inorganic growth to sustain themselves amongst fierce competition. As companies
all over the world have to believe that alliance with a market would permit
them proportional market existence and authority to declare the leadership
position.
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