Organizations coupled with data-intensive solutions offering high scalability and cost-effective model having a reach across all verticals while accessing limited scope of resources coupled with enterprise mobility and view to business sustenance by effective cloud-deployment boosts the cloud collaboration market size. Cloud Computing Model leverages three paradigms of Software as a Service (SaaS), platform as a Service (PaaS), and Infrastructure as a Service (IaaS) that makes for better information interchange without additional infrastructure costs riding on real-time business exposure to clients and increased productivity by distinct employee interaction enhancing the cloud collaboration market size.
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Bring Your Own Device
(BYOD) and Enterprise Mobility Management (EMM) to engage via
video-conferencing, establish secured communication channels that are
platform-independent such as WhatsApp and Facebook, leveraging cloud
communication applications such as Microsoft Azure coupled with reducing dependency
on offline tools viz: emails have enhanced the cloud collaboration market size.
Integration of media across the web viz: text, images, and videos with
computational agility and seamless adoption and sharing of resources on the
cloud boosts cloud collaboration market productivity.
The success of cloud
collaboration lies in its cost-effectiveness and imminent compatibility with
all web browsers. Cloud
collaboration market size by solution comprises unified communication and collaboration,
document management systems, project team management and Enterprise social
collaboration. Market size by service belongs to training, consultation and
integration and support and maintenance. By deployment, Cloud collaboration
market comprises private model, public model and hybrid cloud. Cloud
Collaboration Market by organization size comprises large enterprises and SME
(small and medium enterprises).
By vertical, the market
extends to BFSI, consumer goods and retail, education, government and public
sector, healthcare and life sciences, manufacturing and media entertainment,
telecommunications and ITES, and others. By region, the market has significant
contributions led by North America, Europe, Asia Pacific, MEA, and Latin
America. Public Cloud exhibited maximum market traction in offering an
underlying pool of connected resources to various users.
Data security concerns due
to extrinsic file-sharing on the server having diverse entry and exit points,
coupled with unpredictability in Internet service offering by provider act as
restraints to the cloud collaborating market. Cloud Collaboration market is
fragmented and there lies intense market rivalry among competitors to gain
market dominance due to prevailing demand for enterprise communications among
large and small enterprises (SME). M&A will form the cornerstone of this
business.
A news article dated Nov
2016 has to say that market imperatives for success in an enterprise computing
model are a progressive collaboration between business and Information
Technology. Shadow IT is a palpable distraction to integration of cloud
computing resources and other barriers instrumental in cloud integration
approach were doubtful ROI, disquiet between infrastructures, disproportionate
cost and high-security risk.
It also adds that by using
IaaS model, organizations can collaborate more assiduously and disparity
between business directives and IT will disappear. Business is bruised badly by
rigid stance taken by infrastructures with innovations wearing thin and
business integration not on the right track leading to organizational success
falling through. Turning a blind eye to security measures businesses must deal
with written records of user passwords, incorrect practices such as data being
taken off company website and ominous sign-in sheets being misrepresented.
Key industry players in the
market include Cisco, Microsoft, Google, IBM, Mittel and salesforce.com. Few
other vendors in cloud collaboration market include 8x8 Aastra Technologies,
Broadsoft Configure, Corex, Dell, Genysys Telecommunications Laboratories,
Hewlett Packard, Huawei Technologies, Interactive Intelligence, Juniper
Networks, Logitech International, Mindtree, Orange, Polycom, RingCentral,
ShoreTel, and Toshiba.
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