Over the last decade, gift packing underwent a sea-change with rolling out of corporate and personal gifts. New innovations in food packing and non-food items with artificial jewelries, soft toys and artworks caught the attention. A multitude of product categories including cookies, fruit baskets and wine hampers and different types of cheese gifted on occasions of birthdays and festivals have come under trending gifts with customers lifestyle and deep pockets under consideration for driving change in the gift packaging market.
Wrapping paper including
lunch bags, decorative gift bags and decorative shopping bags have come under
lens for gift wrapping and alternatively decorative handkerchiefs touted as the
nearest handy accessory to hit the market and propel growth for gift
packaging market. The potent drivers to the
market include e-tailers who have bridged the gap between erstwhile
manufacturers and customers to satisfy demand thus enhancing gift packaging
market.
Food gifting has
transformed from conventional standards to contemporary sweets with attractive
packaging and boosting gift packaging market. Furthermore, rise in disposable
incomes has let one spend beyond his standards in acquiring gifts thus
enhancing the gift packaging market. Personal gifting on holidays has given
rise to ostentatious show of wealth with gifting to one and all matching one’s
standard and lifestyle. This augurs well for the gift packaging market.
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Segmentation by packaging
type comprises primary packaging, secondary packaging and tertiary packaging.
On the basis of product type, segmentation goes as gift boxes containers,
ribbons and bows, gift sacks, gift bags, wrapping paper, tissue paper and
shreds, cell phone overwrap and bags, gift card and money holders and others.
By materials, global gift
packaging market includes plastics, paper and paperboard, metals, glass and
others. By geography, gift packaging market is segmented into North America,
Europe, Asia Pacific, MEA and Latin America. Corrugated packaging has risen by
leaps and bounds in UK and by far is the most widespread mode of packaging in
the industry.
Asia Pacific leads market
with rise in GDP and increasing disposable incomes with an increased consumer
base and India and China portray countries with gregarious markets and having
exposure to maximum spending. As per news article dated August 2016, gift
packaging market in US is leading with gifting of candies and chocolates with
elaborate packaging and gifts being doled out to far-flung relatives and online
retailers have faster transactions with free delivery and shipment. Key
industry players include Smurfit kappa group, Packlyn Ltd, Shenzen Fuxiang
gifts & packaging gifts, Interpak, Ebro Color GmbH.
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