The “Ready To Drink Premixes Market” report gives a massive source to analyze the industry and other fundamental technicalities identifying with it. The examination discloses the total assessment and veritable parts of the Ready To Drink Premixes market. This study exhibits a straightforward outline of the industry, that integrates applications, blueprints, industry chain structure, and definitions. This report prepares a case for investments in different regions based on a practical view of their regulatory outline, manufacturing dynamics, and availability of skills and resources in that region.
The global ready to drink (RTD)/high strength premixes market size is anticipated to be valued USD 25.96 billion in 2025. The market is projected to register 4.5% CAGR over the forecast duration. The growing popularity of ready to drink beverages is driving market growth. Further, the rising popularity of beverages with low alcohol content is spurring product demand.
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Increasing inclination among millennials about low alcohol content beverages is bolstering the product demand. Such beverages are popular in regions such as Europe and North America owing to the increasing trend of consumption of alcoholic beverages.
However, heavy taxation, cultural as well as religious beliefs and availability of substitute are adversely affecting the market growth. In addition, the adverse impact on the health of these beverages is hampering growth. Governments across the globe have stringent rules regarding the advertising of such alcoholic beverages, which in turn, further limit the market growth.
Store-based distribution channels accounted for the majority of the share in the market. Instant availability is a key factor in driving the segment growth. On the other hand, the online segment is gaining traction, especially because of increasing millennials participation.
North America accounted for the major share in the ready to drink premixes market in 2018. Further, the region is projected to maintain its dominance over the next six years. Europe, on the other hand, is also a major region in terms of consumption. Europe’s growth is driven by the increasing popularity of alcoholic beverages.
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