Global Social
Publishing Application Market report offers
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With the growth in use of
social networking sites, demand for social publishing applications is also on
rise. Many applications such as Sprinklr, Twitter, Web client, Hootsuite,
Facebook and social dynamx serve as social media platforms for users. Social
publishing applications thus help in posting content representing the user
which helps in enhancing social image and improving social connectivity.
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Social publishing is also
known as integration of web content management, web application management and
social software management. Social publishing application assists the digital
technology and enable a website for user, where users can post and interact
with other users within a web based activity. The core use of the social
publishing applications allows users such as bloggers, social media publishers
and reviewers to link their content with social websites to augment potential
users. Commercially, the market value for social publishing applications have
entered billion-dollar segment which assures that the market is bound to grow
at a significant CAGR for the assessment period.
The key driving factors
responsible for the growth of Social Publishing Application Market includes
rising number of users on social media platforms and greater emphasis on market
and competitive intelligence and growth in spending on analytics. Additionally,
growing use of content management systems among large and small users
contribute to the growth of Social Publishing Application Industry.
Organizations now possess various digital assets due to which companies use
social media for employees to keep them connected with company’s updates and
news. Content management systems thus help users by posting content in the
social media websites to create a digital image. Moreover, a lot new
opportunities are anticipated as growth in adoption towards cloud technology
and greater inclination towards SMEs.
On the basis of type, the
global social publishing application market is segmented into solution and
services. Service based platform dominate the segment owing to customer
preference. On the basis of services, the global market is segmented into
support and maintenance, consulting services and training education. Consulting
services are anticipated to dominate the global market owing to rising number
of startups. On the basis of applications, the global social publishing
application market is segmented into customer segmentation and targeting,
multichannel campaign management, competitor benchmarking, customer behavioral
analysis and marketing management.
On the basis of deployment
models, the global social publishing application market is segmented into
on-premise and on-demand. On the basis of verticals, the global Social
Publishing Application Industry is segmented into BFSI, Retail,
Telecommunications and IT, Utilities, Heavy engineering, transportation and
Logistics, government, healthcare and life sciences, media and entertainment
& travel and hospitality.
On the basis of geographic
segmentation, the global Social Publishing Application Market spans North
America, Europe, Asia Pacific, Middle-East and Africa. North America dominates
the global market owing to high adoption of advance technologies with a view to
extend their capacity and opening facilities. APAC regions are anticipated to
follow the trend and is estimated to register a higher rate CAGR owing to
adoption towards social media websites and proliferated usage of social media
for business objectives. European regions are witnessing slower growth rate
owing to slow adoption of technology. The key players in the global social
publishing application market offering solutions and services on a global scale
are IBM corporation, SAS institute, Oracle corporation Inc, Salesforce and
Adobe Systems.
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