Global Digital
Asset Management Market study is providing you with the up-to-date, actionable market
information and projections with the latest impact of the Covid 19 outbreak. It
offers all the requisite data to support tactical business decisions and come
up with strategic growth plans. This study also proposes a comprehensive insight
into the development policies and plans in addition to manufacturing processes
and cost structures.
Industry Insights
The global Digital Asset
Management Market was valued at $1.45 billion in the year 2015 also expected to
grow at considerable rate due to the increase in digital assets by leaps and
bounds. Real time strategies driven by customers unlike the traditional
strategies along with delivery models are reasons to drive the sales in the
mentioned period.
The ever increasing demand
for the content which is rich to promote products and brands is another driver
expected to impact the market positively. Digital asset management suppliers
comprise mainly of cloud-based organizations providing solutions with optimum
expenses.
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Deployment Insights
On-premise usage acquires
as much as 50% of the total collection of the industry. But this method is
quite expensive and also requires large storage capacities which calls for a
need of sophisticated IT built-up that require larger expenditures. This is the
only reason why the segment will witness as low growth in comparison to cloud
deployment in the 9 years.
Deployment using cloud has
accounted for significant share in 2015 and is forecasted to see increasing
demand due to the change to Software-as-a-service. Firms like IBM, oracle, EMC
have initiated their move towards cloud from premise that provide intelligent
services and many other functions. Low cost requirements and faster deployment
are adopted in numbers by end-users because of the collective cost cutting from
operations.
Application Insights
The major segment to expect
largest growth is marketing due to its importance in sales assisting and real
time assets access. DAM is extensively being adopted in sales and marketing
because it helps maintaining the product and brand image.
DAM is also being used by
photography sector to secure the access files and store photos. The photography
sector is also expected to grow over coming years.
End-Use Insights
20% of the market share was
occupied by media and entertainment in 2015. The increase in demand for content
and quality has increased the development of content in this sector which
drives the growth.
Smooth functioning of the
DAM is the pivotal factor of media and entertainment as it helps in recollecting,
managing and storing large amount of videos, audios, images and other files.
DAM has made it easier to manage these assets making it the part of industry.
Regional Insights
25% of the total market is
dominated by North America in 2015. This can be related to the continuous
growth in social media in this region. DAM’s adoption has increased due to the
generation of huge amount of content which also helps in reaching out to larger
group in smaller times.
Demand for the analytics is
forecasted to get a stable platform in North America. The emphasis on DAM
solutions and analytics to provide customer with customized tools is the reason
for this movement which actually stiffens market competition.
Along with North America,
Asia Pacific is also expected to witness faster growth almost at the CAGR of
12%. Due to rise in adoption of cloud technology and digital technology the
sector offers larger opportunities for growth among small and medium
organizations.
Competitive Insights
Adobe Systems, Oracle,
ADAM, OpenText, EMC, IBM, Widen, North Plains and Cognizant are the major
industry participants. OpenText is the major player in this market and has been
adopting various strategies to satisfy demands related to DAM, including
product developments and partnerships. The company launched a product for
integrated solutions in September 2015 with SAP to provide single channel
experience to the customers.
In January 2015, OpenText
introduced the next level of DAM to help organizations with managing, storing
and securing assets in improved way. Other companies are alliance based firms
that are trying to gain a competitive advantage.
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