The Global North
America concrete floor coatings Market research report interprets definition, an investigation of significant
progress in the industry. It provides overall industry survey, product
description, wide array of applications, top players, and development forecast.
It enhances understanding about that market along with new business trends.
Industry Insights
The North America concrete
floor coatings market demand was held at 214.3 kilo tons in 2013. Concrete
floor coatings provide excellent resistance against high temperature, wear and
tear to indoor & outdoor areas in commercial and residential buildings. Recovery
of the construction industry in the U.S. is likely to drive the concrete floor
coatings market over the years ahead. Positive outlook towards construction
industry in Mexico, as a consequence of rising expenditure by government to
improve infrastructure is likely to have a positive impact on the market. The
Mexican government allocated USD 297 Billion to develop domestic energy sector,
which includes 124 projects to establish natural gas pipelines and power plants
under the initiatives of “National Infrastructure Program 2014-2018”.
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Main features of the report:
·
To provide
detailed analysis of the market structure along with forecast of the various
segments and sub-segments of the global North America concrete floor coatings
Market.
·
A complete
backdrop analysis, which includes an assessment of the parent market
·
Important
changes in market dynamics
·
Market
segmentation up to the second or third level
·
To provide
country level analysis of the market for segment by application, product type
and sub-segments.
·
To provide
strategic profiling of key players in the market, comprehensively analyzing
their core competencies, and drawing a competitive landscape for the market.
·
Track and
analyze competitive developments such as joint ventures, strategic alliances,
mergers and acquisitions, new product developments, and research and
developments in the global North America concrete floor coatings Market.
·
Emerging
niche segments and regional markets
·
An
objective assessment of the trajectory of the industry.
However, the increasing
demand for soft coverings and resilient floorings in the region is likely to
act as a restrain for the market. A stringent regulatory framework has been
implemented regarding the VOCs emitted by the product, that tend to have
harmful effects on human health. The government of Canada and the U.S. EPA passed
the standards for VOC emission for AIM regulations and Architectural Coatings
respectively, which are likely to hamper the industry growth. However,
regulatory inclination towards the promotion and growth of petroleum and
chemical sectors in Mexico, is expected to offer new opportunities in during
the projected period.
Product Insights
Epoxy, polyaspartic, and
polyurethanes are the major product categories. Epoxy coatings segment
accounted for the largest industry share and is likely to remain dominant in
the future, owing to its low cost. These products have excellent properties
such as resistance to chemical and heat, electric insulation and good adhesion.
The above-mentioned attributes along with relatively low cost are likely to
boost the consumption of epoxy coatings during the forecast period. However,
ineffectiveness of these products on exposure to UV is expected to adversely
affect the industry growth. Polyaspartic coatings are projected to offer
favorable growth prospects, owing to their properties such as better UV
protection and good resistance to wear & tear and abrasion. Other product
categories include polyuria and acrylic coatings. Development of bio based
polyurethaneis likely to open new avenues in the industry during the forecast
period for polyurethane coatings in the upcoming six years.
Application Insights
Indoor applications
accounted for more than 60% share of the total industry in 2013. Significant
infrastructure activities coupled with the revival of the construction sector
in the U.S. are likely to boost product consumption during the forecast period.
Outdoor segment is likely to be the fastest in the North America region, over
the years ahead.
Country Insights
U.S. held the largest
demand for concrete floor coatings in2013. This trend is likely to continue
during the forecast period. Significant infrastructure activities pertaining to
the residential and commercial construction sectors in the U.S., is likely to increase
the product consumption over the years ahead. Growth of core industrial sectors
such as oil & gas, food and beverage, pharmaceutical, FMCG and automotive
is likely to provide scope for noteworthy usage of the product.
Mexico is expected to be
the fastest growing country in the region, owing to the increase in the
consumer disposable income, population expansion and urban development.
Furthermore, favorable policies of the government towards infrastructure
development in the country and implementation of National Infrastructural Plan,
is likely to encourage the usage of the product during the forecast period.
Canada is likely to witness steady growth, due to increasing production output
from unconventional sources including shale gas, along with the implementation
of New Building Canada Plan from 2007 to 2017.
Competitive Insights
BASF SE, Sika AG, General
Polymers and Stonhard are the major industry players in North America. Other
players in the region include DuPont, Bayer AG, Tennant Company, Pratt and
Lambert Paints and PPG Industries, Inc. Tennant Company launched Eco-ITS
bio-based urethane coatings comprising low VOC content and reduced odor in
order to provide sustainable products in the region.
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