The Mobile
Marketing Market report discusses the
primary market growth drivers and challenges that the vendors and the market as
a whole face and provides an overview of the key trends emerging in the market.
This study also shows about the industry size of different segments and their
growth aspects along with key leading countries in Americas, Asia-Pacific,
Europe, the Middle East, and Africa regions.
Synopsis:
With reference to the report published by the professionals the scope of
the global Mobile Marketing Market was estimated at US$ 53.14 billion in 2018.
It is expected to develop by a CAGR of 22.8% during 2019 to 2025 and is
projected to touch US$ 223.41 billion by the completion of the forecast period.
The activity of multi-channel digital advertising that utilizes mobile
devices such as tablets and smartphones as a display place to reach the
objective viewers is called as mobile marketing. This activity is done by means
of apps, social media, emails, websites, MMS and SMS. On the basis of study
directed by the Global System for Mobile Communications Association (GSMA), it
is expected that between the entire numbers of mobile holders, nearly 75.0%
will be having smartphones by the completion of 2025. Propagation of tablets
and smartphones along with strong infiltration of internet in emerging nation
state for example India and China has motivated the market during the previous
a small number of years.
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Main features of the report:
·
To provide detailed analysis of
the market structure along with forecast of the various segments and sub-segments
of the global Mobile Marketing Market.
·
A complete backdrop analysis,
which includes an assessment of the parent market
·
Important changes in market
dynamics
·
Market segmentation up to the
second or third level
·
To provide country level
analysis of the market for segment by application, product type and
sub-segments.
·
To provide strategic profiling
of key players in the market, comprehensively analyzing their core
competencies, and drawing a competitive landscape for the market.
·
Track and analyze competitive
developments such as joint ventures, strategic alliances, mergers and
acquisitions, new product developments, and research and developments in the
global Mobile Marketing Market.
·
Emerging niche segments and
regional markets
·
An objective assessment of the
trajectory of the industry.
Mobile marketing is one of the important policies of digital marketing
accepted by the administrations to help their services and the products.
Furthermore, it assistances administrations to eradicate prices of paper work
and represents speedy and suitable resources to interrelate with objective
clienteles. It permits combination of new-fangled and inventive procedures of
advertisement by the similar policies of marketing to upsurge their influence
and accessibility to objective consumers.
Drivers:
For mobile applications geofencing is a suitable means for mobile app
salesperson to have the advantage of location centered advertising. Increasing
acceptance of the technology of geofencing through numerous businesses is
projected to enhance the mobile marketing industry during the period of
forecast. Furthermore, growing usage of Augmented Reality (AR) and Artificial
Intelligence (AI) in the segment of retail to recognize the behavior of end
user and consequently direct the announcements is expected to boost the market
for mobile marketing during the similar period. Additionally, speedily
increasing number of spectators accessing Over The Top (OTT) content is
expected to generate substantial openings for digital enterprises during the
period of approaching years.
Restraints:
However, growing implementation of the software for blocking of the
advertisements by the users of the smartphone to evade annoying advertisements
will restrict the development of the mobile marketing market during the period
of approaching years. Additionally, strict rules by the government associated
with the mobile advertisements along with the concerns regarding security and
privacy are expected to hinder the development of the market for mobile
marketing for the duration of the similar period.
Classification:
The global mobile marketing industry can be classified by End Use,
Solution, Size of Enterprise and Region. By End Use, it can be classified as
Banking Financial Services and Insurance (BFSI), Healthcare, Travel, Retail, IT
& Telecom, Automotive, Media & Entertainment and Others. By Solution,
it can be classified as MMS, Push Notifications, Location-Based Marketing,
Mobile Web, QR Codes, In-App Messages, SMS and Others. By Size of Enterprise,
it can be classified as Small & Medium Enterprises (SMEs), Large
Enterprises.
Regional Lookout:
By Region the global mobile marketing market can be classified as North
America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Due
to the huge number of service suppliers for mobile marketing together with the
maximum infiltration percentage of smartphone, which is almost 77.0% of the
entire populace in the U.S.A. North America detained nearby 41.0% share of
revenue of the global market for mobile marketing in 2018.Additionally,
improvement in the usage of OTT content is likely to bring about a substantial
development of the regional market during period of the forecast.
Broadening base of smartphone consumers, greater investment in the
development of the telecom network and increasing alertness regarding the
mobile marketing between enterprises are expected to strengthen the development
of the Latin American market during the period of forecast.
The global mobile marketing industry is expected to be directed by Asia
Pacific for the duration of the forecast. The development within the state can
be credited to growing purchasing power of the residents, increasing acceptance
of smart phones, increasing accessibility to the networks of 3G & 4G along
with the Internet and the increasing alertness between business enterprises
regarding the paybacks of the market for mobile marketing.
Companies:
Some of the important companies for mobile marketing market are: SAS
Institute Inc., Oracle Corp., Flurry, Inc., Marketo (Adobe Inc.), InMobi, IBM
Corporation, Chart boost, Inc., Salesforce.com, Inc., Amobee, Inc. (Singapore
Telecommunications Ltd), Millennial Media, and Alphabet Inc. (Google).
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