Global "Automotive
NVH Materials Market" 2025 Industry research
report covers the industry overview with Marketplace Size, Share, Development,
futuristic cost, earnings, demand and distribution data. Its vast repository
offers an analytical summary of the marketplace that can help to the new and
existing player to take a significant decision.
In this report, we
thoroughly examine and analyse the Global market for Automotive NVH Materials
so that market participants can improve their business strategy and ensure
long-term success. This report provides players with useful information and
suggests result-based ideas to give them a competitive advantage in the global Automotive
NVH Materials industry. It will show how other players compete in the global Automotive
NVH Materials Market and explain the strategies you use to differentiate
yourself from other participants.
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The global automotive
noise, vibration and harshness (NVH) materials market size was estimated at USD
8.02 billion in 2015 and is expected to reach USD 13.09 billion by 2025. This
market can be directly linked to the increased demand for automotive. Asia
Pacific captures approximately more than 50% of the global automotive NVH
materials which leads to huge growth in demand for cars in China, South Korea,
India and other Asia Pacific countries. The expected rises in investments in
this sector followed by rise in standard of living are some other key factors
for the growth in this sector. Influences in buying decision, boom in
automotive industry are the other secondary factors which are expected to
directly impact the growth in this sector.
The entire market for
automotive NVH materials is segmented based on applications, material types,
vehicles types, region, forecast revenue growth, and analysis of trends in each
of the sub markets. The application segment is divided into absorption and
insulation. Absorption is expected to capture the largest pie in terms of
market share from application segment followed by insulation.
The materials for
absorption are produced by using various thermoplastic polymers, rubbers and
engineering raisins. Various types of rubbers such as synthetic rubbers, EPDM
and NBR are being used by manufacturers for fabrication purposes to the various
parts of automobiles to control the dampened vibrations as experienced by the
end users of the vehicles. Besides rubbers have excellent physical properties
such as high density, vibration absorption properties, high heat, and weather resistance
which makes these combinations an ideal material for NVH. Another NVH material
used in the absorption application is Polyurethane foam sheet because of
similar properties. So it can be inferred that because of the unique physical
and chemical properties of rubber and related materials used in absorption
application is the key to have the largest market share of NVH materials
market.
On the basis of material
types, the market for NVH materials is divided into rubbers, thermoplastic
materials and engineering raisins. On the basis of car types the NVH materials
market is divided into cars, buses, heavy commercial vehicles and light
commercial vehicles. Cars segment enjoyed the largest market of automotive NVH
materials in 2014. The demand for automotive NVH materials can be directly
linked to the demand of various automobiles. Based on the past trends and usage
experience by the end users heavy weight commercial vehicles are expected to be
the fastest growing sector by vehicle type during the upcoming forecast period.
It can be inferred that the key drivers to this growth is heavy usage of these
vehicles in transportation of those goods which are bulk and heavy in nature.
It is observed that there
is an increase in the infrastructure projects such as houses, commercial
buildings in the emerging markets and developing nations such as China, India,
and Brazil. Therefore, the demand for construction materials has been increased
to many folds so in order to transport these raw materials for bulk supply. This
demand is directly proportional to the usage of HCVs. So this trend has
increased the demand for heavy weight commercial vehicles in these countries
and which subsequently lead to the increase in the demand for automotive NVH
materials. So it can be concluded that the upcoming infrastructure projects
across the glove are charting a big path for the huge growth of HCV which will
eventually create a huge market potential for automotive NVH materials.
On the basis of geography,
the automotive NVH materials market is segmented into North America, Europe,
Asia-Pacific, and rest of the world (RoW). Each region is further divided by
leading countries such as the U.S, Canada, Mexico, China, Japan, South Korea,
India, Germany, France, the U.K, Turkey, Brazil and other countries.
Under Asia-Pacific region,
the key contributing countries are China, Japan, South Korea, and India. These
countries make Asia – Pacific region to capture the largest market share
geography wise. This is because these countries have undergone major
developments in infrastructure sector which can be directly linked with the
demand for HCV transportation followed by the consecutive demand for automotive
NVH materials. The Asia-Pacific market captured the largest pie and dominated
the global automotive NVH market. Not only with huge investments in the
automotive industry and heavy advancements in the technological developments
Asia-Pacific region is expected to remain the number one in terms of market
share, volume and by revenue till 2020 but also Asia-Pacific region wise is
expected to be one of the fastest-growing market for automotive NVH materials.
This high growth factor is mainly due to growing automotive market and increase
in domestic demand in the countries such as China, India, South Korea and
Japan.
China mainly dominated the
NVM materials market from the Asia – Pacific region. It is immediately followed
by the U.S. It is expected that India will surpass South Korea and Japan in
automotive NVH materials in the near future as India is at present the fastest
growing market. From the growth trends it can be inferred that international
companies manufacturing automotive NVH materials will find it reasonable to
invest in the Asia – Pacific region due to lower cost in production and availability
of cheap and skilled labors. But to every pro there are a few cons. A few
restraint factors have been identified for this market which can have a direct
impact on the growth factors. Presence of active noise control system is being
used by many automotive manufacturers to control noise. So in this situation
the NHV materials demand is expected to decline at a sharp rate. Active noise
control system acts as a threat to substitute to NVH materials. Other threat to
substitutes which restrain the demand for NVH materials are usage of metals and
alloys which reduced the dampening effect of NVH.
The key leaders in the
automotive NVH materials market are ExxonMobil Chemical Company from the U.S.,
Mitsui Chemicals Inc. from Japan, The DoW Chemical Company the U.S., Celanese
Corporation from the U.S., 3M Co. from the U.S., Covestro from Germany, Borgers
AG from Germany, BASF SE from Germany, Lanxess AG from the U.S. and Huntsman
Corporation from the U.S.
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