Global "Plano
sunglasses Market" 2020 Industry
research report covers the industry overview with Marketplace Size, Share,
Development, futuristic cost, earnings, demand and distribution data. Its vast
repository offers an analytical summary of the marketplace that can help to the
new and existing player to take a significant decision.
In this report, we
thoroughly examine and analyse the Global market for Plano sunglasses so that
market participants can improve their business strategy and ensure long-term
success. This report provides players with useful information and suggests
result-based ideas to give them a competitive advantage in the global Plano
sunglasses industry. It will show how other players compete in the global Plano
sunglasses Market and explain the strategies you use to differentiate yourself
from other participants.
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Industry Insights
The plano sunglasses market
is analyzed on a global level in this report. The global plano sunglasses
market was valued at USD 10,828.0 million in 2012 and is expected to grow at a
CAGR of 8.0% from 2013 to 2020. Global shipments were estimated to be 285.5
million units in the year 2012, in terms of volume.
Plano glasses are also
called non-prescription glasses. Plano sunglasses are the non-prescription
lenses that are used to protect the eyes from harmful ultraviolet (UV) rays and
not for correction of vision. They are mainly used to look good. Scientific
studies show that exposure of the eyes to UV rays over a period may damage the
human eyes and may lead to cataract. It may also cause damage to the retina.
According to the report by American Optometric Association (AOA), overexposure
towards solar radiation may risk of macular degeneration and can be tackled
with the use of Plano glasses. The primary revenue is generated by the sale of
a high-end product.
Growing demand for smart
products across the globe is one of the key factors for the anticipated market
growth. The changing lifestyle, demand for fashionable sunglasses and the
availability of technologically advanced products in urban areas are some of
the important factors which are expected to drive the global Plano sunglasses
market over the forecast period. Also, growing awareness among the general
population regarding the importance of protecting the eyes is also the key
driving force for the market. The global Plano sunglasses market has a huge
opportunity during the forecast period, and hence major player in this market
are focusing on increasing and developing their distribution channel globally.
One of the prime
restraining factors for the global Plano sunglasses market is the vast majority
of the population is affected by the visual deficiencies which include hyper
myopia (farsightedness) and myopia (nearsightedness). Among this population, a
large percentage of people rely on the use of spectacles, thus affecting the
demand for Plano sunglasses. Besides, to serve the dual purpose of protecting
the eyes and vision correction, Prescription Sunglasses are used.
However, the impact of this
restraint is anticipated to reduce in the coming years, due to growing adoption
of contact lenses and permanent vision correction procedures. For instance, the
growing demand for the surgical procedure known as LASIK (Laser-Assisted In
Situ Keratomileusis) used to lower the need for eyeglasses or contact lenses is
anticipated to affect favorably to the global Plano sunglasses market over the
forecast period. The growth in purchasing power of the end users and increasing
wearer base is likely to fuel the growth of Plano sunglasses market.
Regional Insights
North America and Europe
accounted for over 60% of the market in 2012, due to higher affordability limit
among consumers as well as the presence of major players. Asia Pacific is
anticipated to be the fastest growing market in the coming years, with an
estimated CAGR of 10.1% from 2013 to 2020.
Despite low volume share,
the European market is expected to be the highest contributor to global market
revenue owing to high selling prices of Plano sunglasses and preference for
premium sunglasses, particularly in Italy and Spain. The unorganized sector of
countries such as India and China hampers the revenues of companies operating in
the market. Sale of knockoff Plano sunglasses also negatively impact the brand
value of industry participants.
Competitive Insights
The industry is
characterized by mergers and acquisitions by key participants to consolidate
market share. Safilo Group S.p.A. owns Polaroid which is a key brand in the
polarized sunglasses space. Italy-based Luxottica Group S.p.A. was the largest
market player in 2012, and has accrued a large number of proprietary and
licensed brands through strategic initiatives. Safilo Group S.p.A. owns
Polaroid, a key brand in the polarized sunglasses space. Major brands include
Ray-Ban, Persol, Oakley, Vogue Eyewear, etc. other players are Marchon Eyewear,
Marcolin Eyewear, Charmant Group, and De Rigo S.p.A. among others.
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