Industry Insights
The global Baby Diapers Market size is
anticipated to reach USD 64.62 by 2022, progressing at a CAGR of 6.2% over the
forecast period. Rising consciousness towards baby health and affordability of
the baby care products are the major driving force which is presumed to boost
the industry in the coming future.
Advancement in science and technology
has given rise to several outstanding products with various properties that
have contributed to the market penetration, mostly in the developing region. A
significant increase in the number of working women especially in developing
parts of the globe has had a growing impact on product sales due to the easy to
use the property as well as convenience factor of the product.
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Consumer’s increasing disposable income
has resulted in higher buying power mostly in the developing region. Such
increments are expected to raise the sales of premium products in the market
which in turn will trigger the global baby diaper industry shortly. The high
rate of birth in the developing regions such as the Middle East & Africa,
Asia Pacific and Latin America is another major factor that is expected to
impact the regional product sales positively.
Continuous exposure to chemicals caused
by disposable baby diapers leads to skin rashes and many other negative health
impacts. Increasing awareness towards these toxic chemicals and their negative
impact on health are most likely to influence the baby diapers market negatively
over the upcoming seven years.
Strict government regulation as well as
private agencies to safeguard customer interest is liable to obstruct industry
growth shortly. Initiatives taken by R&D to build superior products without
adverse impacts on health assures some growth opportunities for the industry.
Several markets in the developing region have little awareness about the baby
diapers. Such markets are anticipated to provide many opportunities for the
participants in the industry. Growth in e-commerce sector recently is expected
to drive the market penetration opportunities over the forecast period.
Product Insights
The key products include disposable
diapers, biodegradable diapers, cloth diapers, swim diapers and training nappy.
The global market is dominated by the disposable ones among all the other
products, and this trend is anticipated to continue over the forecast period.
Cloth based products and training pants emerged as the third and second major
segments in the recent past.
Biodegradable diapers are expected to
experience a rapid growth rate over the forecast period owing to the increasing
awareness towards the environment and changing consumer preference. Industry’s
other cloth-based products include Pre-fold, flat and all-in-one. Increasing
ill effects of the chemicals used in disposable diapers is projected to incline
consumer towards the cloth-based products in the upcoming future.
Disposable diaper segment includes
various types of products such as super absorbent disposables, ultra-absorbent
disposables, bio-degradable disposables and regular disposables.
Ultra-absorbent disposables and Super absorbent disposable products are
anticipated to dominate the global market over the forecast period.
Regional Insights
The global baby diapers market was
dominated by Europe during the past few years, followed by North America and
Asia-Pacific. Due to slow birth rate in the developed region such as Europe and
North America growth rate is expected to be moderate in such regions.
Developing economies such as India and China is anticipated to lead the market
in the Asia Pacific region due to the factors involving high birth rates, easy
affordability, increasing disposable income as well as Rising awareness towards
baby health.
Other parts such as Africa, Latin
America, and the Middle East are expected to experience the high demand as
well. However, certain countries in Africa are projected to lag the regional
industry owing to the factors such as overall economic poverty as well as
little awareness towards baby health issues.
Competitive Insights
The major industry participants have
captured more than 50% of the global market. These companies have been
strategically planning the acquisitions, mergers, and partnerships with an aim
to build superior products and enhance the production capacity and thereby
increase the market penetration. Key players in the industry include P&G,
Hengan, SCA, Cotton babies, Kimberly-Clark, KAO, Phillips Health care,
Unicharm, The Honest Co, Drylock, OsoCozy, First Quality, Hain Celential,
Ontex, SCA and Seventh Generation.
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