16th September 2019 – Global Laundry
Detergent Market is anticipated to reach USD 205.2 billion by 2025.
Laundry detergent exist as a dry powder or liquid. Less expensive detergents
have no enzymes. The factors that are playing a key role in raising the market
share include rise in industrialization in the developing countries,
urbanization, product introductions, augmentation in the disposable income,
rising demand for eco-friendly liquid laundry detergents, growing penetration
of washing machines, mounting demands from the developing nations, rise in the
expenditure by the customers, and rising prerequisites among the masses.
On the other hand, there are factors
that may hamper the growth of the market including low durability of organic
detergents, harmful effects of constituents used in laundry detergents on skin,
increasing competition between global and regional companies and continuously
fluctuating price of raw materials. Laundry Detergents Market is anticipated to
grow at a significant CAGR of 4.9% in the upcoming period as the scope, product
types, and its applications are increasing across the globe.
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Laundry Detergent industry could be
explored by product type, application, sale channel, and geography. The key
product type in the market include Powder Detergents, Liquid Detergents,
Detergent Tablets, Fabric Softeners, and Others. The “Powder Detergents”
segment led the Laundry Detergents Market in 2016 and is anticipated to
maintain its dominance by 2025 due to a huge population is based in rural parts
and selection of powder-based products over the other products, and consumers’
preference for economical products. “Powder Detergents” segment is followed by
“Liquid Detergent” segment.
The laundry detergents industry by
application could span Industrial or Institutional, and Household. The
“Household” segment led the market in 2016 and is anticipated to maintain its
dominance by 2025 owing to increasing saturation of washing machines in
emerging economies. The laundry detergent industry could be explored based on
sale channel as Drugstores and pharmacies, Hypermarkets and supermarkets, and
Convenience stores.
Asia-Pacific accounted for the major
share of the Laundry Detergent Market Size in 2016 and will continue to lead in
the forecast period. The factors that could be attributed to the growth include
increased competition owing to increasing acceptance of regional brands, and
growing prominence of regional brands in rural India, emerging economies,
mounting disposable income of the population, wider customer base, and enhanced
standard of living. Countries including China, and India have been recognized
as the important contributors to the market growth.
Some of the key players that fuel the
growth of the laundry detergent industry comprise Johnson & Son, Inc., BASF
SE, AkzoNobel, DuPont, Unilever, Lion Group, The Dow Chemical Company, Henkel
AG, Church & Dwight Co., Inc., Procter & Gamble, and Amway. The leading
companies are taking up partnerships, mergers and acquisitions, and joint
ventures in order to boost the inorganic growth of the industry.
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