10th September 2019 – Global Smart
Fitness Market size is expected to reach USD 29.4 billion by 2025.
Fitness is very important for a person, who wants to lead a happy as well as
healthy life; both - mentally and physically. In today’s world, smart fitness
is a new concept. A smart fitness gadget is a tracking device, which could be
worn on or attached to the body of the person. The smart fitness devices, such
as health monitoring and tracking equipment, are easily available in the
market.
Using these smart fitness devices, you
could keep a track of steps, overall sleep statistics, heart rate monitoring,
calories burnt, fitness monitoring, and the other states of the body. These
devices are used in sports like golf, snowboarding, football, basketball,
tennis, and skiing. The market is expected to grow at the highest CAGR over the
forecast period. It’s scope, product types, and the applications are increasing
across the scope.
The increasing popularity of fitness
accessories, growing urban population, changing lifestyle, growing awareness
about fitness among people, increasing number of gyms & fitness clubs,
surging demand for technologically advanced products, rising popularity toward
smart gadgets & benefits of fitness trackers, increasing use of
smartphones, and rising disposable income in developing countries are the major
factors driving the growth of market in the forecast period. However, lack of
awareness about the use of smart fitness accessories in rural areas, side
effects of fitness accessories on health, and high cost of fitness accessories
are expected to restrain the market in the forecast period. The smart fitness
industry is categorized based on product, type, and geography.
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Products that could be explored in the
smart fitness market include smartwatch, smart clothing, wristband, smart
shoes, bike computers, and others. Smartwatch held the largest market share in
2016 and is expected to grow at the highest CAGR in the forthcoming years. This
is due to rising consumers’ interest for smartwatches and many additional
features such as phone calls, text messaging, music, and social media. Also,
smartwatches are providing some features such as heartbeat, temperature &
pulse measurement, as well as blood glucose level monitoring. The market is
categorized based on types such as torso-wear, head-wear, leg-wear, hand-wear,
bike mount, and others. The “hand-wear” segment is expected to hold the largest
market share in the forecast period due to the increasing demand of
smartwatches and wristbands. However, the “torso-wear” segment is anticipated
to grow at the fastest pace in the years to come owing to the rising demand for
smart clothing.
North America accounted for the largest
market share in 2016 and is expected to grow at the highest CAGR in the
forthcoming years. This growth may be attributed to the technological
advancements, presence of top IoT players, rising disposable income, and
growing health awareness among people. Companies such as Jawbone Inc., Apple
Inc., and Pebble Technology Corporation are the major contributors in smart
fitness market in the North America region. Apple Inc. recently launched its
Apple Watch Series 3 (Apple S3). This is the latest development in the smart
fitness industry in this region.
The key players operating in the smart
fitness market are Apple Inc., Garmin Ltd., Fitbit Inc., LG Electronics,
Jawbone Inc., OM Signal, MAD Apparel Inc., Polar Electro Inc., Sony Mobile
Communications Inc., Samsung Electronics Co. Ltd., Xiaomi Inc., Pebble
Technology Corporation, Under Armor Inc., Qualcomm, Huawei, and We loop. These
market players strongly invest in the expansion of their business and
development to maintain a top position in the market. Also, these players
concentrating on new joint ventures, collaborations, agreements, and strategies
to improve their production facilities and gain a larger share in the market.
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