15th October 2019 – Global Bluetooth
Beacons Market is anticipated to reach USD 58.7 billion by 2025.
Bluetooth beacons are becoming progressively trendy across businesses as they
are simple deploy models and cost-effective. Bluetooth beacons are deployed by
businesses to send information and content, which are contextually appropriate,
to users at exact sites.
The factors that propel the growth of
the Bluetooth Beacons industry include surge in planned retailing such as
supermarkets, hypermarkets, specialty stores, cash and carry stores,
discounters, and department stores; high demand from ground transit hubs and
airports as they allow the distribution of immediate notifications regarding
flight departures, delays, and platform and gate information to customers.
On the other hand, there are factors
that may hamper the growth of the market including a lack of scalability, and rising
concerns concerning security and privacy. Bluetooth Beacons Market is
anticipated to grow at a significant CAGR of 95.3% in the upcoming period as
the scope, product types, and its applications are increasing across the globe.
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Bluetooth Beacons industry may be
explored by technology, end users, and geography. The market may be explored by
technology as Eddystone, iBeacon, and Others. The “iBeacon Technology” segment
led the Bluetooth Beacons Market in 2016 and is anticipated to maintain its
dominance by 2025 owing to widespread acceptance of products, such as iPhone
and iPads.
The Bluetooth Beacons industry could be
explored based on end users as Travel & tourism, Retail, Financial
institutions, Healthcare, and Others. The “retail” segment led the market in
2016 and is anticipated to maintain its dominance by 2025 owing to growing
beacon deployment for enhancing customer contribution.
Asia-Pacific accounted for the major
share of the Bluetooth Beacons Market Size in 2016 and will continue to lead in
the forecast period. The factors that could be attributed to the growth include
huge potential for the retail industry, and technological advancement.
Asia-Pacific would be followed by North America in the years to come.
Some of the key players that fuel the
growth of the Bluetooth Beacons industry compriseKontakt.io, Estimote, Inc.,
BlueCats, Quuppa Oy, Qualcomm Inc., Blesh, Beaconinside GmbH, Radius Networks,
Inc., Bluvision, Inc., Onyx Beacon Ltd., and Polestar. The leading companies
are taking up partnerships, mergers and acquisitions, and joint ventures in
order to boost the inorganic growth of the industry.
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