21st October 2019 – The global EnergyDrinks Market size is expected to value at US$ 84.80 Billion by 2025.
The energy drinks industry is subject to witness a substantial growth due to
the rise in health consciousness, changing food preferences and hectic
lifestyle. Energy drinks provide an instant energy alongside mental and
physical stimulation. These factors are driving large consumers towards
flavored energy drinks, leading to substantial market growth, in the recent
years.
Energy drinks commonly consist of
caffeine, which is vital in creating both mental and physical stimuli. Taurine
is also majorly found in energy drinks, which is essential for cardiovascular
function and skeletal muscle development. Globally, the energy drinks market is
predicted to grow at CAGR of 7% in forecast period, providing numerous
opportunities for market players to invest in research and development in the
energy drinks industry.
Factors such as increasing health
consciousness, busy lifestyle and growing competition among industry players
are spurring demand of the energy drinks in both developing and developed
economies across the globe. Growing popularity of energy drinks among young
population and aggressive marketing strategies adopted by market players to
increase consumer base is expected to fuel market growth in the North American
region over the forecast period.
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Increasing consummation of energy drinks
for athletes is considered as one of the critical factors responsible for the
sustained market growth, in the recent years. Energy drinks is increasingly
becoming a status symbol for the youth, in today’s generation. Due to which
robust growth is largely observed in the last couple of years. Increasing
demand for energy drinks from urban areas are expected to favor market growth
in upcoming years.
Furthermore, growing demand of the mild
alcoholic beverages by mature economies coupled with increasing number of party
goer’s are predicted to drive demand for the energy drinks in the upcoming
years. Energy drinks that mostly contains alcohol around 2% to 5% by volume has
witnessed increasing demand form developed economies such as U.K., Australia,
the U.S., and France.
Energy drinks are widely known to reduce
muscle fatigue, aids in the mental process, and heals to protect heart health.
Such benefits are expected to drive more consumer towards energy drinks in the
forecast period. However, lack actual scientific evidence to prove benefits of
energy drinks claimed by manufactures and shifting trends towards organic food
beverages are predicted to restrain market potential to certain extent over the
forecast period. Yet, changing food preferences and increasing demand from
sports industry are anticipated to boost market value for energy drinks in near
future.
In addition, higher consummation of the
energy drinks may cause health risks that includes loss of sleep, frequent
urination, and unsynchronized heart rhythms. Such factors are estimated to
limit market growth in the upcoming years. Although, lowered prices and
substantial efforts made by private players to limit health risks associated
with consummation of the energy drinks are expected to drive market growth over
the forecast period.
Caffeine is considered as one of the
primes ingredient of the energy drink, which largely influential in regaining
energy and increasing their stamina. Rise in the personal disposable income and
hectic lifestyle are expected to drive the market growth over the forecast
period.
The energy drinks market is divided by
region as North America, Europe, Asia-Pacific, Latin America and Africa. North
America has shown major growth in recent years owing to the larger consumer
base and existence of prominent industry players in the region. Asia-Pacific
region is predicted to hold major market share in the energy drinks industry
with massive growth in forecast period.
Countries such as India, China and
Singapore are leading the Asia-Pacific’s market with substantial development of
retail sector, growing popularity of sports, and significant investment by
leading industry players considering potential growth opportunities in the
region. The key players in the energy drinks market are Red Bull GmbH, PepsiCo,
Inc., Monster Energy, Rockstar Incorporations, Taisho Pharmaceutical Ltd.,
Amway Global Co., and Coco Cola Company.
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