24th October 2019 – The global Pay
TV Market size is expected to value at USD 254.77 billion by 2025. The
market is subject to witness a substantial growth due to the increasing
penetration of modern technologies such as Internet Protocol Television (IPTV)
across the globe. Increasing focus towards adoption of the cost-effective
delivery solution such as High Definition (HD) content by various service
operators across the globe is expected to fuel the growth of pay TV industry in
the upcoming years.
However, shifting preference of
consumers towards Over The Top (OTT) services is anticipated to hamper market
growth to a certain extent. Additionally, increase in availability of
high-speed internet services at lower prices are restraining market progress as
well. Globally, the pay TV market is predicted to grow at CAGR of 2.1% in
forecast period providing numerous opportunities for market players to invest
in research and development in the pay TV industry.
Yet, increasing number of content owners
and service operators are incorporating various OTT packages as a subsidy
services for pay TV distribution in the market. Such factors are expected to sustain
the market growth in near future. For example, HBO is integrating OTT services
such as HBO in order to complement pay television services.
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Similarly, few of the IPTV operators are
also implementing latest delivery architectures, like that of Pay TV Lite,
which allows use of a set top box, OTT device, or a gaming console to provide a
continuous streaming package for regional broadcast channels over a closed
internet protocol network for viewers. Pay TV Lite implements modern streaming
techniques, like Apple HTTP online streaming, Microsoft real-time streaming,
and Adobe HTTP dynamic streaming, for delivering number of content choices for
users.
However, varying preferences in
programming expenses for conventional pay TV, decreasing multichannel
affordability, and exclusive offers with the purchase of Over The Top (OTT)
devices like Chromecast and Amazon Fire TV are negatively affecting market
growth to a certain extent. To solve this issue, increasing number of cable TV
and Internet Protocol Television (IPTV)service operators are forming
partnerships with various Over The Top (OTT) service providers to mutually
provide their services to consumers. Additionally, minimum penetration of Over
The Top (OTT) services in rural regions and reduced cost of TV sets are
expected to sustain market growth over the forecast period.
The Internet Protocol Television
(IPTV)subscription services is considered as one of the fastest growing segment
in the pay TV market with substantial revenue generation in the last couple of
years. The increasing need for real-time streaming television sets, Video on
Demand (VOD) services and interactive television is complementing growth of the
Internet Protocol Television (IPTV)subscription market segment, in the last few
years.
The Internet Protocol Television
(IPTV)subscription services offers capability to embed TV with other internet
protocol-based services such as high-speed internet access; such factors are
considered as key drivers for soaring demand of Internet Protocol Television
(IPTV)subscription services.
In addition, rise in number of cable
television providers are starting to provide Internet Protocol Television
(IPTV)subscription services via existing networks, thus contributing to the
success of the market segment. The satellite TV subscription segment has also
witnessed substantial growth over the forecast period, thus holding a
substantial proportion of the global revenue. The flexibility offered by
satellite television is anticipated to play a crucial role in its market
dominance.
The pay TV industry is divided by region
as North America, Europe, Asia-Pacific, Latin America and Africa. European
region has shown major growth in recent years owing to the rise in the number
of subscribers and existence of well-established broadcast network in the
region. Asia-Pacific region is predicted to hold major market share in the pay
TV market with massive growth in forecast period.
Countries such as India, China and
Indonesia are leading the Asia-Pacific market with increasing penetration of
pay television in the rural areas, lack awareness about various digital
platforms such as Netflix and Amazon Prime, and significant investment by
leading industry players considering potential growth opportunities in the
region. The key players in the pay TV industry are DirecTV Co., Comcast Co.,
British Sky Broadcasting (BSkyB) Co., Charter Communications, Inc., and Foxtel
Co.
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